Prior to
World War II, Schwinn utilized distributors to get their
products into the hands of retailers and customers. Some
distributors such as Chicago Cycle Supply would also sell
their own branded versions of Schwinn bikes and/or
contract to "make" private label brands for
sale by larger retailers. This 1938 ad for Chicago Cycle
Supply's three "Autocycle" models describes
their standard features and available colors and sizes.
1938
advertisement for Majestic Auto-Cycle and Majestic Cycle-Plane
bicycles
Advertisement
for Century Bicycles, distributed by Butler Brothers of
Chicago, Illinois
Click here to view a
24 page, pre-war, "Schwinn Built Bicycles" sales
brochure from distributor "Louisville Cycle & Supply Co.",
which was located at 106-108-110 W. Market St. in Louisville,
Kentucky.
Click here to view an
80 page, 1940 Schwinn Parts Catalogue. Portions of the 1940
catalogue have been crossed out by hand with a blue ink pen,
indicating that those items would not appear in the 1941
Catalogue.